Why Ads + AI beats cold calling 52 to 1

3 minute read that can push your business forward

Leverage Trillion Dollar Companies

Let’s be honest, if you had a $10,000 budget for marketing and sales would you trust that $10,000 with GOOGLE/TikTok/META, or a call center in the 3rd world country?

Exactly, there is a reason why META and GOOGLE are trillion dollar companies, because they are really good at placing advertisement in front of the right audience.

Here is how we get results using Advertisement to feed your AI:

Content Based: You have to create great content, a great hack is stealing the formats of viral content, which will require switching out scenes in different area of the ad. Also focus your script on controversial ideology that you believe in, this will drive the engagement and the platform will put it in front of more people at a better cost

Keyword: This is simple, if you have a local business, you are going to have to have google my business and ppc setup with good SEO, this will drive a ton of business. In my opinion if you are sub $400,000 a year you can’t blame anyone but yourself because there people googling your services every minute of the day in your local area.

Check out these examples from Brad

Speed to Intent Lead is an ATM machine

Most of the time a buying decision comes down to who has a thoughtful conversation with a prospect at peak interest. You can simply close more business than your competition by responding faster. You can be the worst sales person in the world if there is intent and peak interest.

Why listen to me? I hired 100’s of sales people from all over the world and it blew my mind how easy it is to move cash down the pipeline when you are able to not DROP THE BAG.

For the people out there, that are TOO BUSY to setup speed to lead and if you are doing less than $1,000,000 a year. You are literally costing yourself serious cash and should be your number 1 priority unless you like making less than a million a year. (No judgement, “money isn’t everything”)

Go Deeper to Unlock Value

After speed to lead you want to make sure you have autonomous sequences with your AI to make sure you continue calling your leads. To be honest there should be 12 attempts in the first week minimum and 40 through out the year. The touches can be in batches of calls, SMS or emails.

The name of the game where most marketing newbies make mistakes is “recall” is the 2nd best sales trigger.

This layer is going to drive Brand in your business. There are multiple layers that you can apply to drive Brand, here are a few:

Long Form Content

Community

AI + Ads

Podcast

Events

Personalized Touch Points

Youtube

Online Groups

Retargeting Ads

Newsletter

Partnerships

AI Experiences for free

If you want to do a personalized role play, where our AI pretends to work for you, book a time and fill out the role play information here

Hopefully you enjoyed the read, we will be dropping some more game next week,

Desmond Dixon

Co-Founder of Secret Agents

P.S Feel free to respond back