3 Lessons after over 1000 AI AD Videos in September

Lesson #1 - Boring Equals Broke

These social media platforms have you competing for attention, and the only way to win is to have great stuff. That's why we use the “hook” and “pitch” approach with compelling scripts and really good visuals, so that the person watching the content wants to see it. To save some of you thousands of dollars and a year of your life, here are some things you should not do:

1. Pitch video 60 seconds about your brand (no one cares)

2. Content with overused Jargon (You only capture 10% of target market)

3. Content focused too much words that teach and not on “dream outcomes”

4. Focusing too much on what you think is important and not what pain they feel

Hopefully these mental models help you move in the right direction. If you are busy business owner you could always hire us. (www.secretagents.co)

Lesson #2 - Ideal Clients Matters

I have to be careful not to give away too much, but it's incredible how cost-effective you can be with generating leads if you simply target a specific client for your ads. The reason is that we can tailor the ads directly to that ideal client, resulting in a much better response. Yes, you can still run general ads (and we do), but it's more effective to target a specific niche, especially the more specialized your services are.

Lesson #3 - Sales is Still King

Our best clients either have exceptional salespeople or an owner who is highly skilled at closing. They don’t leave leads untouched and can effectively convert them. Leads are only one part of the equation; you still need to sell. The key thing to remember when purchasing any lead generation service is that these are strangers, not referrals. You need a well-optimized sales process.

Our Plan for the Future

As we speak, we are productizing an AI system to enhance the quality of leads generated from a two-front strategy. One front focuses on the middle of the customer journey funnel, while the other leverages organic content to boost brand awareness and what we call “recall.” Word-of-mouth is the most common way people make purchases through recall. It’s essentially subconscious brand reinforcement, prompting people to think of you when they need your service or, even better, to recommend you to others without directly experiencing your brand—a clear sign that you’re dominating your market.

We have some awesome case studies to launch, check them out in the next newsletter.

Regards,

Desmond

Co-Founder of Secret Agents